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How to Exchange Links with other Sites
By: John Lynch
How to Exchange links with other Sites
As a result of search engine changes, linking
with other sites is becoming an increasingly
iportant way to generate traffic to your website.
Links done properly will repay the effort and not
be subject to the whims of the search engines.
No more need to be concerned unduly about algorithmn
changes and the "Google dance".
Why have a Links Page ?
A links page should give your visitors a choice
of quality information and resources, not just
a web page to improve your search engine rankings.
Quality information on a links page is the best
long-term strategy to improve search engine
Search engines are becoming very sophisticated
and realise that many sites are putting up links
merely to improve their rankings. Always exchange
links with web sites that are connected with
your site's theme.
How Do you Find Link Exchange Partners?
One way is to go to the search engines and look
for sites that are compatible with your own.
Send the webmaster an email requesting requesting
a link or phone him or her personally.
An easier way is to register with the SiteSell
free link exchange program which will give
you quality links and save you a lot of time.
To register free for the SiteSell link exchange
program go to :
How can I tell the web site I want to exchange with
has any traffic?
Check the traffic ranking with Alexa (www.alexa.com).
This will give you a good idea of its popularity.
Another way is to check its page rank with Google.
If a web site has a page rank of 4, it is more
popular than one with a page rank of 20.
Try to exchange links with sites that have more
traffic but you must be realistic also.
How do I show my links on my web Site?
You can put your links anywhere on your web site,
provided you do not have a large page with links
to all kinds of sites. Remember, keep your links
relevant to the content of your site.
If you have only a few links, the best way is to
have a list with the title of the web site and a
short description of its content. Large numbers of
links are not recommended as it looks a bit tacky.
Exchange links can be worth the time and effort
if done properly. The golden rule is only exchange
links with other web sites that have content
related to yours.
(c) John Lynch
( For a Free 6-part mini course on Internet Marketing
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